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Engage customers in their SMS inbox by delivering rich and interactive messages using RCS

RCS is an integrated messaging channel that enables businesses to engage with customers through rich, immersive two-way conversations

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Trusted by 1100+ global brands

What is RCS Business Messaging, and why should you use it?

RCS Business Messaging (RBM) is a communication tool that allows businesses to connect with their customers using the Rich Communication Services (RCS) protocol.

With functionality that outperforms traditional channels, it helps increase engagement and reach customers in powerful new ways.

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Key Features of RCS messaging

Google Verification for making the conversation authentic.

A detailed company profile with organization logo and banner with contact information.

Send a combination of text & other medias like images etc.

Horizontally scrollable carousel of up to 10 vertical rich cards.

Link to other actions like Click to call, Website, Payment, Location, Mobile app etc.

Allows customers to send replys to initiate Chat Bot option for further interaction.

A user friendly dashboard to review sent & recieve performance analytics.

Personalize your offers and increase revenue

Understand your customers’ interests, identify their needs, and personalize your communication, building lasting relationships that drive loyalty.

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Showcase your products and offers through chats

Attract customers by showcasing your product catalogue, engage in conversations, and convert simple queries into purchases.

Enrich your messages with images, videos, and more

Boost your brand communication by delivering rich messages that engage and build trust. Add your logo, brand name, videos, images, and carousels to your messaging and boost conversions.

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Looking for RCS MESSAGING SERVICE to improve business communication?

Take your customers on branded journeys with RCS

Explore how you can use RCS to improve each step of the overall customer journey.

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Send interactive promotional campaigns

Launch interactive marketing campaigns to promote products and drive website traffic using a single carousel message.

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Engage and upsell to existing customers

Increase engagement, personalize your customers’ experience, and drive revenue by sharing product updates and special offers through rich media content that will encourage customers to upgrade.

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Automate customer notifications

Automate customer support by sending order status, account info, and delivery confirmation after purchase.

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Re-engage your customers

Create a one-way campaign and keep your customers engaged through personalized interactions. Use SMS failover to ensure delivery.

Frequently Asked Questions

RCS Messaging service India.

Google RCS (Rich Communication Services) is supported by a variety of mobile devices. It is commonly available on Android smartphones. However, device compatibility may vary depending on the device manufacturer, carrier, and region.

No, not all mobile devices come with Google RCS pre-installed. The availability of Google RCS depends on factors such as the device manufacturer, carrier support, and region. Some devices may have it pre-installed, while others may require activation or an update from the carrier. comes with features like high-resolution video and image sharing and exchanging messages with carousels, emojis and gifs. It also comes with group sharing, getting read receipts and viewing real-time messaging.

To check if your mobile device supports RCS, you can follow these steps: Open the default messaging app on your device. Go to the settings or options menu within the messaging app. Look for a section related to "Advanced" or "Chat features." If RCS is supported, you should find options to enable or activate it. If not, the feature may not be available on your device or carrier.

Companies can benefit from adopting RCS for several reasons: Enhanced communication: RCS enables businesses to send interactive messages, images, videos, and other media directly to customers, offering a richer and more engaging communication experience. Increased customer engagement: RCS supports features like read receipts, typing indicators, suggested replies, and more, allowing companies to have real-time, interactive conversations with customers. Branding and customization: RCS allows companies to customize the messaging experience with their branding, logos, and colors, providing a consistent and recognizable brand presence. Rich media capabilities: RCS supports high-quality images, videos, carousels, buttons, and other interactive elements, enabling companies to showcase products, services, and promotions effectively.

Some key differences between RCS and WhatsApp include: Integration: RCS is built into the default messaging app on compatible Android devices, while WhatsApp is a separate messaging application that needs to be downloaded and installed. Platform dependence: RCS is primarily available on Android devices, whereas WhatsApp is available on both Android and iOS devices. Network dependency: RCS relies on carrier support for full functionality, while WhatsApp operates using internet connectivity. Encryption: WhatsApp uses end-to-end encryption by default, ensuring secure messaging, while RCS encryption may vary depending on the implementation by carriers and device manufacturers.

RCS supports a wide range of media types, including: High-resolution images Videos Audio files GIFs (animated images) Stickers Location sharing Contact cards Interactive buttons and carousels for interactive experiences.

RCS offers certain security features to protect user communications. These features may include: Encryption: RCS messages can be encrypted in transit between the sender and recipient, depending on the implementation by carriers and device manufacturers. Authentication: RCS supports sender verification, allowing users to verify the identity of the sender. Spam protection: RCS incorporates spam protection measures to identify and filter unsolicited or unwanted messages. It is important to note that the level of security and encryption can vary depending on the carrier, device manufacturer, and specific implementation of RCS.

The cost of RCS messaging can vary depending on the service provider and the specific plans they offer. Some service providers may offer RCS messaging as part of their standard messaging service without any additional charges, while others may have specific RCS messaging plans or features that come with a cost. It is best to check with your service provider to determine the exact cost associated with RCS messaging.

The timeline for completing the registration process and template approval for RCS messaging can vary depending on the specific requirements and processes of the RCS platform or service provider you are working with. It is recommended to refer to the documentation or contact the RCS platform or service provider directly to get an accurate estimate of the timeline involved in completing the registration process and template approval.

Yes, it is possible to integrate a chatbot with Google RCS. Google RCS supports rich media and interactive messaging features, which can be utilized to build and integrate chatbots into the messaging experience.